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Founding of Varioline Spare Parts Services Inc. USA, Eatontown/New Jersey, now V-LINE USA. John Goldsmith tells about the beginnings of V-LINE in the USA,”. I still remember the deliveryman delivering heavy printing press parts for Russia to my home. All my sales were to Varioline at that time. In later years, we sold directly to the customers. Varioline rented space in a new industrial park and then things began to grow.”