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  • 2017

    Establishment of V-LINE MIDDLE EAST in the Kingdom of Saudi Arabia with a full trading license

    June: Establishment of V-LINE MIDDLE EAST in the Kingdom of Saudi Arabia with a full trading license. More information


    May: Launch of the new corporate design and website. More information

  • 2016

    Visit of the Ambassador of the Kingdom of Saudi Arabia

    October: Visit of the Ambassador of the Kingdom of Saudi Arabia. More information

  • Participation at the Janadriyah Festival

    February: Participation at the Janadriyah Festival. More information

  • 2015

    Creation of the V-LINE Mission, Vision, Values

    Creation of the V-LINE Mission, Vision and Values. More information

  • 2014

    V-LINE employees

    In Sehnde alone the number of employees was increased by 77 percent from 2009 to 2014 and revenue has almost doubled to Euro 150 million.

  • And: The V-LINE EUROPE GmbH celebrates ist 25th anniversary.

  • 2013

    July: Storms raging over Lower Saxony cause millions in damages; the region Hannover/ Sehnde is particularly affected.

  • V-LINE atrium

    At the V-LINE headquarters hail storms caused serious damage to the atrium, glass domes and the new photovoltaic system.

  • 2012

    Significant investment in the future:

    February: First Initial Spare Parts Project in the V-LINE company’s history, realized with the customer Ma’aden Aluminium, Saudi Arabia. Within only eight months, a purchase volume of USD 30 million was achieved in the worldwide network of suppliers.

  • March: SAP Go Live! Increased efficiency of business processes through interface solutions with customers, suppliers and service providers.

  • V-LINE logistics centre

    December: Inauguration of the new building extension for the existing logistics centre. With the new building, the entire storage area amounts to approximately 3,000 square metres; the existing capacity has been more than doubled. The use of complex handling and storage technology enables optimal configuration of warehouse processes, shortening of processing times and the creation of additional value-added solutions for customers.

  • V-LINE CEO Detlef Daues is awarded „Entrepreneur of the Year“ by the prestigious accounting firm Ernst & Young.

  • 2009

    March: Abdullah bin Abdul Rahman A-Hussayen, Saudi Arabia Minister for Water and Electricity Industry in the Kingdom of Saudi Arabia, travels on to Sehnde after his participation at the 5th World Water Forum in Istanbul for business talks with V-LINE management.

  • May 29: The major event of the great “Twenty-Thirty” campaign – the grand summer festival with international guests for the 20 year V-LINE anniversary.

  • 2008

    In China the course material documentation “The integrated V-LINE procurement model” is published; it is now part of the course material inmany Universities in China.

  • 100 percent owned subsidiary V-LINE SAUDI ARABIA LTD starts work officially on 1st October 2008. Company formation is permitted without local partners. Shahzad Haider appointed as managing director.

  • 2007

    Expansion of service portfolio in Saudi Arabia Works starts on establishing V-LINE Academy.

  • 2006

    fire forces HQ

    During renovation work on HQ in Borsigring, a fire forces the need for additional building work. The inauguration of the renovated building in September takes place in the presence of a delegation from Saudi Arabia and the then Minister for Economics, Labour and Transport of Niedersachsen, Walter Hirche.


    In collaboration with scientists at the PSLT department of Leibniz University Hannover (department for planning and controlling of warehouse and transport systems), the Dieselstraße warehouse is successfully reorganised into a logistics centre. 30 new jobs created at HQ in Sehnde, V-LINE has 100 employees worldwide.

  • 2005

    Return of Borsigstraße offices into V-LINE ownership. Jasmin Bäumler becomes first female member of a V-LINE delegation to participate in the Saudi Water and Power Forum in Jeddah/Kingdom of Saudi Arabia.

  • Six graduands from Prof. Dr. Lindu Zhao’s graduating class/Southeast University, Nanjing, China, complete internships of several months at V-LINE HQ in Sehnde.

  • 2004

    V-LINE receives SABIC Outstanding Supplier Award for first time. V-LINE now employs a staff of 60 worldwide.

  • 2003

    March – May: Invasion of Iraq by US and allied forces. Operation Iraqi Freedom ends in the downfall of Iraqi dictator Saddam Hussein.

  • First customer workshops with Saline Water Conversion Corporation (SWCC). The stateowned company runs 27 desalination plants in Saudi Arabia, four of them on the Arabian Gulf and 23 along the Red Sea coast.

  • First logistics service contract with Saudi Basic Industries Corporation (SABIC). In response to an invitation by Prof. Dr. Lindu Zhao, Detlef Daues holds a seminar at the institute for system technology of the Southeast University in Nanjing, China, and presents the integrated procurement model as developed by V-LINE.

  • Local talks with Chinese oil and gas giant SINOPEC in Beijing. Baoshan Steel Group acquired as first key account in China.

  • 2002

    V-LINE staff

    Brief take-over of 51 percent stake in V-LINE by lila Logistik AG, Biesigheim. Deal is reversed after just a few months; the autonomous market presence of V-LINE remains unchanged.

  • Introduction of first generation change in V-LINE history: John Goldsmith, one of the US pioneers, instructs Peter Knakowski.

  • 2001

    Presentation of V-WARE™ at Maximo Global Users Conference, Orlando/Florida, USA.Decision to roll out IFS Applications™ as standard EPR system.

  • Intensive marketing contacts in USA to companies such as W. W. Grainger, Universal Studios, Nestlé, Kraft, Disney Studios, Baxter, Avery Dennison, Meridian, Federal Mogul and BMW.

  • 2000

    Approval of first five year plan, restructuring V-LINE from a trading into a service organisation.

  • 1999

    Founding of V-LINE do BRASIL Licensing of web-based software solution from MRO Software, Inc. (since 2007 an IBM-subsidiary) to meet international procurement needs.

  • V-LINE at fair in Orlando

    Start of V-WARE™. First international fair in Orlando, Florida/USA.

  • 1998

    Detlef Daues graduates from the Harvard Business School OPM program.

  • Development of V-WARE™, the virtual warehouse solution for ordering spare parts via the internet, and V-LINE CIS, the electronic customer information system.

  • 1997

    Founding of V-LINE MEXICO.

  • 1995

    Detlef Daues attends the OPM 26-class at the Harvard Business School, Boston/USA (HBS); a resident executive program for mid-career owners and managers. OPM stands for Owner-President-Management; the participation of V-LINE managers at HBS seminars and personal collaboration with Professor Benson Shapiro have a major influence on Group development and realignment.

  • 1993

    Birgit Jaklin joins V-LINE as clerk in the accounts department.

  • 1992

    Saudi Arabia

    Turgay Temur joins V-LINE as clerk for SWCC; the state Saline Water Conversion Corporation is the foremost supplier and producer of drinking water in Saudi Arabia.

  • 1991

    August 1990/April 1991: Iraq invades Kuwait; the war is ended by US-led military operations Desert Shield and Desert Storm. The conflict impacts on all V-LINE customers in the region; abrupt dip in sales.

  • 1990

    V-LINE EUROPE achieves sales of some DM 8 million (approximately Euro 4 million). First V-LINE summit in Sehnde, under the motto: “Together we are strong“.

  • 1989

    Varioline staff

    Founding of V-LINE EUROPE Export Marketing GmbH as spin-off from Varioline Handelsgesellschaft mbH, Sehnde near Hannover. Managing director/owner: Detlef Daues.

  • Original team of 12, main client base in the Near and Middle East. The new company takes over Varioline Spare Parts Services Inc. USA.

  • 1988

    Partnership formed with Nishihara S. Hahn

    Founding of Varioline Spare Parts Services Pakistan with ICI Pakistan as first customer; this company later evolved into Varioline Kitchens Pvt Ltd. and Varioline Intercool Pakistan Pvt. Ltd.

  • 1987

    Construction of corporate HQ at Borsigring 11, Sehnde near Hannover.

  • 1986

    Founding of Varioline Spare Parts Services Inc. USA, Eatontown/New Jersey, now V-LINE USA.

  • 1985

    Founding of VARIOLINE Istanbul Dı Ticaret A.S, Turkey.

  • 1984

    Opening of purchasing offi ce in Guisburough, UK. Erection of warehouse in Dieselstraße, Sehnde near Hannover.

  • 1983

    Partnership formed with Nishihara S. Hahn, owner of EXIM RISSIN, enables the delivery of Japanese spare parts to customers in Saudi Arabia.

  • 1982

    Shahzad Haider

    Shahzad Haider taken on as Sales representative for Varioline office in Saudi Arabian port city of Jeddah.

  • Development of spare parts id system SDUP (Section, Division, Unit, Part), to this day the basis for the parts data enhancement division of the V-LINE service range.

  • 1981

    Detlef Daues and Klaus Menzel

    Merger of Hacap Impex, Alpha Metall and Varioline under the name Varioline Handelsgesellschaft mbH. Managers and partners are Lothar Röhl, Norbert Wolf, Rolf Tönnies and Detlef Daues. Klaus Menzel, formerly responsible for stainless steel trading at Alpha Metall, transfers to spare parts processing for Saudi Arabia and Oman.

  • Mohammed Kaleem Butt hired as first Varioline Sales representative in Al-Khobar in Eastern Saudi Arabia; he is now president of the Vario line Group in Lahore, Pakistan.

  • 1980

    former box factory, Anderten, Hanover

    Leasing of former box factory in the Hannover district of Anderten as HQ for Varioline.

  • 1979

    February 8: founding of Varioline Handelsgesellschaft mbH, Hannover-Anderten. Company object: spare parts supplies for industrial plant, for example in USSR; from 1981 also in Saudi Arabia. Managing directors, Lothar Röhl and Detlef Daues.

  • 1976

    Founding of Hacap Impex

    Founding of Hacap Impex Handelsgesellschaft mbH, Garbsen near Hannover. Company object: import of stainless steel semi-finished products from Scandinavia and South Korea. Managing director: Detlef Daues. Distribution in Germany by partner company alpha Metall GmbH, Garbsen.