The aim is to further strengthen V-LINE as an employer in the region.
The partnership between V-LINE EUROPE and handball Bundesliga club DIE RECKEN – TSV Hannover-Burgdorf is entering its next chapter. The aim of the collaboration is to further strengthen V-LINE as an employer in the region.
DIE RECKEN are among Germany’s best-known handball teams and, in addition to attracting thousands of fans to their home games, reach around 42,000 followers across their social media channels.
Torben Kietsch, Head of Sponsoring & Marketing at DIE RECKEN, is pleased about the continuation of the partnership: “We are delighted to continue our partnership with V-LINE. Together, we want to create sporting emotions and increase the visibility of V-LINE as an attractive employer brand in the region.”
V-LINE’s presence as an employer in the region also remains a key focus for V-LINE itself. Arne Hartmann, Chief Human Resources Officer of the V-LINE GROUP, explains: “Working internationally while remaining firmly rooted in the region: that is what defines V-LINE. With DIE RECKEN, we have a strong partner at our side to further increase V-LINE’s visibility as an employer in the region and inspire people with the wide range of opportunities we offer.”
Another focus of the partnership remains V-LINE’s presence on DIE RECKEN’s digital channels. Janine Stellmacher, Head of Marketing & PR at V-LINE EUROPE, says: “DIE RECKEN have a strong community and a wide reach in the region, particularly on social media. For us, this is a valuable opportunity to increase V-LINE’s visibility in a relevant environment and reach new target groups.”
V-LINE employees also benefit from the partnership: tickets for DIE RECKEN home games will continue to be raffled off, creating shared experiences around handball.
With the extension of the partnership, the successful collaboration will continue throughout the upcoming season.
